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Marshall University continues partnership with Encova Mutual Insurance Group, formerly Motorists Insurance Group and BrickStreet Insurance

8/12/2019 4:35:00 PM | General

Thundering Herd continues partnership

HUNTINGTON, W.Va. -- Marshall University officials announced today a continued partnership with Encova Mutual Insurance Group, formerly Motorists Insurance Group and BrickStreet Mutual Insurance Co. The two companies launched a new brand July 12.
 
Marshall has been a partner with BrickStreet for many years, through donations to support athletics, academics and research.
 
"Marshall Athletics has enjoyed a special relationship with BrickStreet for many years and we are excited for that to continue with Encova," said Marshall Director of Athletics Mike Hamrick. "We appreciate its loyalty and outstanding support for the Thundering Herd."
 
That partnership continued through BrickStreet's affiliation with Motorists in 2017. Bringing these two companies together allowed them to develop an all-encompassing new brand that gives agents and policyholders a one-stop shop to provide peace of mind for every step in life's journey.
 
"Our new brand identity creates a more robust experience for our agents and policyholders," Encova President and COO TJ Obrokta Jr. said. "Our one-stop-shop model that includes superior financial strength, state-of-the-art technology, local expertise and our 360° workers' compensation service helps differentiate us in the marketplace."
 
"Our success comes from trusting relationships built on loyalty and integrity – with our agents, policyholders and the communities we serve," Encova CEO Dave Kaufman said. "We are proud to be able to support Marshall University's academic and athletic programs."
 
Over the course of the next year, Encova will continue to update building signage, marketing materials and other collateral to reflect the new brand identity.
 
The comprehensive relationship between Encova and Marshall is managed by Thundering Herd Sports Properties, the university's exclusive athletics multimedia rightsholder and locally based Learfield IMG College team.
 
About Encova Mutual Insurance Group
Encova Mutual Insurance Group, formerly Motorists Insurance Group and BrickStreet Insurance, provides commercial, auto, home and life insurance.
 
A super-regional carrier ranked in the top 20 mutual insurance companies in the United States, Encova includes more than 1,200 associates writing in 28 states and the District of Columbia, premiums in excess of $1 billion, a surplus in excess of $1.46 billion and assets in excess of $4.1 billion. The group markets insurance solutions through more than 2,000 independent agencies in the Midwest, Northeast and South.
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