Marshall University Athletics
ScoreMore Partners With Marshall Athletics To Launch HerdHotels.com
4/3/2026 10:00:00 AM | General
New platform turns fan travel into direct support for Marshall student-athletes
HUNTINGTON, W.Va. – ScoreMore, a new travel platform from Nonprofit Trips, announced on Friday that it has partnered with Marshall University Athletics to launch HerdHotels.com, a dedicated hotel booking site that allows fans to turn their travel into direct support for the university's more than 400 student-athletes.
Through HerdHotels.com, 50% of all proceeds from bookings go directly to Marshall Athletics, creating a new revenue stream for student-athlete programs and initiatives. The platform enables fans to support the Thundering Herd while traveling for business, vacations, family trips, or to watch them play without paying any extra.
"Marshall fans are known for their incredible loyalty," said Ryan Crisp, Marshall University's Associate Director of Athletics for Revenue Generation. "HerdHotels.com gives them a simple way to turn their everyday travel into meaningful support for the Thundering Herd."
Marshall is the nation's first college athletic department to partner with ScoreMore, giving Herd fans a platform with access to global hotel inventory and competitive pricing that offers the same options and rates as major travel sites. The key difference: a significant portion of every booking is redirected back to support student-athletes.
ScoreMore is part of Nonprofit Trips, a company founded by travel and technology entrepreneurs Clay Burdelik and Daniel Litvak. The platform is designed specifically to work with college athletics programs and mission-driven organizations, providing custom travel portals that capture hotel commissions that would otherwise go to traditional online travel agencies.
"HerdHotels.com gives Marshall Athletics a simple way to generate revenue that directly supports its programs without fans needing to justify a donation," Burdelik said. "Every hotel booked helps fund opportunities for student-athletes while strengthening the overall athletic program."
Marshall Athletics' newly established Herd Hospitality department will manage the initiative, ensuring that fans' bookings translate into meaningful support for the team. Fans can learn more and start booking by visiting HerdHotels.com.
About ScoreMore
ScoreMore is a travel platform created by Nonprofit Trips to support college athletics programs and other mission-driven partners. Through custom hotel booking portals, ScoreMore enables organizations to redirect a portion of travel commissions back to the teams, schools and communities their supporters care about most.
About Herd Hospitality
Herd Hospitality & Fan Experience serves as the centralized revenue-generation and fan engagement department within Marshall Athletics. The group is responsible for integrating ticket sales, marketing, premium seating and hospitality, data analytics, and new revenue initiatives into a unified strategy designed to enhance the overall fan journey. By aligning these functions, the department ensures seamless, consistent, and elevated experiences for fans across all touchpoints while supporting the long-term financial growth of Marshall Athletics.
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To follow all Thundering Herd sports and get live stats, schedules and free live audio, download the Marshall Athletics App for iOS and Android.
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