Marshall University Athletics
Marshall Athletics Expands Partnership With Comfortmaker
8/14/2026 11:15:00 AM | General
New contract secures 1st-ever On-Field Logo Sponsorship at Hoops Family Field
2026 Marshall Men's Soccer Tickets | 2026 Marshall Women's Soccer Tickets
HUNTINGTON, W.Va. – Marshall Athletics announced the addition of the first-ever on-field logos at Hoops Family Field through a new agreement with Comfortmaker, it was announced on Friday.
The new contract was agreed to between Comfortmaker and Thundering Herd Sports Properties – Marshall University's corporate sales arm through Learfield.
"We are proud to welcome Comfortmaker to Hoops Family Field – home of Marshall Soccer – and we are grateful for its investment in Marshall Athletics," said Gerald J. Harrison, Marshall's Vice President and Director of Athletics. "Partnerships like this help us continue building the Huntington Gameday experience for our student-athletes and fans, and we look forward to growing this relationship for years to come."
Comfortmaker's logo has been added to each side of Hoops Family Field, providing the signature on a landmark deal that provides the first on-field logos for a soccer field in Marshall and Sun Belt history.
The new Comfortmaker logos arrive on the pitch at Hoops Family Field in time for the 19 scheduled home Men's Soccer and Women's Soccer matches in the 2026 season.
The first time they will be on display is an Aug. 9 Women's Soccer exhibition against Delaware.
This agreement continues the strong bond between Marshall Athletics and Comfortmaker, who previously had signage and promotions at Jack Cook Field, as well as Joan C. Edwards Stadium, Cam Henderson Center and Jack Cook Field.
Comfortmaker's most recent commitment for logos on Hoops Family Field is a bit more special for C.J. Cameron, Comfortmaker Regional Manager for The Habegger Corporation, as it combines many things that he and his team are passionate about: the sport of soccer, the winning tradition of the Thundering Herd and supporting Marshall University and its community.
"Soccer has been part of my life for as long as I can remember," Cameron said. "Some of my greatest life lessons came from the soccer field. It taught me discipline, teamwork, perseverance, and the importance of giving back. Those lessons have stayed with me throughout my life – from playing the game to coaching and now having the opportunity to watch my kids discover that same passion.
"That's why Comfortmaker's partnership with Marshall University is especially meaningful to me. It's more than a sponsorship; it's an opportunity to support a program that brings people together, inspires the next generation, and invests in the communities we're proud to serve. Soccer is built on speed. Comfortmaker is built on comfort. Together, we're helping create memorable experiences that go far beyond the game."
Comfortmaker's on-field logo agreement continues an impressive wave of secured sponsorship agreements and naming rights deals that will be showcased within Marshall Athletics venues, starting in the 2026-27 sports seasons.
On the field, Marshall student-athletes will wear the Marshall Health Network logo after a groundbreaking all-sport jersey patch deal, which was only the fourth of its kind in the NCAA when announced in May.
Marshall Athletics has also secured naming rights deals for Alex Lawrence Field at Chris Cline Indoor Athletic Complex and the Stephen & Amy New Family Level at Joan C. Edwards Stadium.
About Comfortmaker
Comfortmaker is a leading provider of residential heating and cooling solutions, offering a full line of high-performance HVAC systems designed to deliver reliable comfort, energy efficiency and long-term value. With a commitment to quality craftsmanship and innovation, Comfortmaker helps homeowners create comfortable indoor environments through trusted products backed by extensive testing and industry-leading warranties. Through the Habegger Corporation, Comfortmaker products are distributed to a network of experienced dealers dedicated to exceptional customer service and support.
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