Marshall University Athletics
Marshall Athletics Extends Comprehensive Partnership With Go-Mart
9/1/2026 11:00:00 AM | Football, General
First-ever on-field logo at Joan C. Edwards Stadium part of agreement for ‘Official Convenience Store of Marshall Athletics’
HUNTINGTON, W.Va. – Go-Mart has been named as the 'Official Convenience Store of Marshall Athletics' following the announcement of a comprehensive partnership extension between the two parties on Friday.
The multi-year agreement includes the first-ever on-field logo placement at Joan C. Edwards Stadium, creating a historic branding opportunity inside one of the Sun Belt Conference's premier football venues – one of many ways Go-Mart expanded its presence across Marshall Athletics.
"We are proud to welcome Go-Mart as the presenting sponsor of the game field at Joan C. Edwards Stadium," said Gerald J. Harrison, Marshall's Vice President and Director of Athletics. "Strengthening our relationships with valued companies like Go-Mart is an important part of our Plan on a Page and our vision for the future of Marshall Athletics. I am thankful for Go-Mart's continued partnership and its investment in helping us make Game Day in Huntington a special experience for our student-athletes, fans and the entire Herd community."
The high-profile fan engagement, branding and sponsorship activations included in the agreement include Go-Mart also becoming the presenting sponsor of the Go-Mart West Lot, Marshall's premier football tailgating destination on gamedays as thousands of fans "Go for good times" to cheer on the Herd.
Go-Mart will receive premium television-visible LED signage across Marshall football and men's basketball broadcasts while also serving as the 2027 season's presenting sponsor of Marshall Baseball. As part of the agreement, Go-Mart will also receive a broad range of additional experiential opportunities across various mediums designed to connect the Go-Mart brand and Herd Nation throughout the year.
"Go-Mart has built its business on serving the people and communities of West Virginia, making this expanded partnership with Marshall Athletics a natural fit," said Phil Shuman, President, Go-Mart, Inc. "We're happy to partner with Marshall to become the 'Official Convenience Store of Marshall Athletics' and look forward to enhancing the fan experience while supporting the student-athletes, traditions and community impact that defines the Thundering Herd."
The agreement between Marshall Athletics and Go-Mart was facilitated by Learfield with collaboration between Thundering Herd Sports Properties, the local Learfield team, and the company's commercial partnership team. The agreement will leverage a wide range of multimedia rights assets to engage fans across gamedays, digital platforms and community initiatives.
"This partnership underscores the value of aligning strong regional brands with the passion and reach of Marshall Athletics," said Will Smith, General Manager of Thundering Herd Sports Properties. "We're proud to help bring together two organizations with deep roots in the communities they serve to create a partnership that delivers value for fans and both organizations."
Fans will get their first look at the Go-Mart logo on the field at Joan C. Edwards Stadium in the 2026 home opener against Middle Tennessee on Sept. 12. This game is also the annual Hall of Fame Game for Marshall Athletics. To buy tickets to the game, click HERE.
About Marshall Athletics
Marshall Athletics is a member of the National Collegiate Athletic Association (NCAA) competing in Division I as a member of the Sun Belt Conference. Marshall currently has 18 varsity sports with 10 women's sports and eight men's sports, providing academic and athletic opportunities to Marshall University for more than 500 student-athletes. Marshall Athletics has a tradition of academic and athletic excellence throughout its sports programs and takes pride in providing student-athletes with a championship experience on and off the field by remaining steadfast in the pillars of the 'Herd Mentality', which includes Honoring The Journey, Engaging With Purpose, Rising Through Innovation and Dedicating To Others.
About Go-Mart
Go-Mart is the leading convenience store chain serving communities throughout West Virginia and surrounding areas, offering quality fuel, food, beverages and everyday convenience products.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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