Marshall University Athletics
Marshall Athletics, INFLCR launch 3-year branding partnership
7/1/2021 3:30:00 PM | Baseball, Cross Country, Football, General, Men's Basketball, Men's Golf, Men's Soccer, Softball, Women's Basketball, Women's Golf, Women's Soccer, Women's Swimming and Diving, Women's Tennis, Track and Field, Volleyball, Word on the Herd, Ticketing & Promotions
Partnership will allow student-athletes to build their personal brands
HUNTINGTON, W.Va. – Marshall University Athletics announced Thursday a three-year department-wide partnership with INFLCR in a move to empower student-athletes and help grow their personal brands.
"This is an important step for our athletic department in the digital marketplace," said Jeff O'Malley, Marshall's Interim Director of Athletics. "INFLCR will assist our staff, coaches and student-athletes in enhancing their brands and navigating the ever-changing landscape in college athletics. We're fortunate that Marshall Athletics has a rich tradition and is a nationally recognized brand. This partnership will amplify our message while assisting our athletic department and our student-athletes in the name, image and likeness era."
"This is a new era in college sports, and we are excited to partner with Marshall Athletics to equip all their student-athletes with the technology and brand building content to effectively tell their own stories," said INFLCR Founder and CEO Jim Cavale. "With the INFLCR Verified product features, all athletes in the Thundering Herd will have access to countless NIL opportunities in our Compliance Exchange marketplaces as well as be provided with the education and tools to maximize on their NIL opportunities in a safe and compliant manner that aligns with their institution's guidelines."
INFLCR – pronounced "influencer" – is a content-creation platform that assists college programs, professional sports teams and leagues monetize and disseminate photos, videos and graphics. INFLCR will be used by all of Marshall's athletic programs: Baseball; Men's and Women's Basketball; Men's and Women's Cross Country; Football; Men's and Women's Golf; Men's and Women's Soccer; Softball; Women's Swimming and Diving; Women's Tennis; Women's Track and Field; and Volleyball.
INFLCR Core
How It Works
INFLCR's platform helps college and university athletic departments send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, schools are able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Athletic departments use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.
INFLCR Verified
How It Works
INFLCR provides college athletic departments with the content delivery and compliance platform to assist NCAA athletics programs in the management and monitoring of student-athlete Name, Image, and Likeness activities. INFLCR's Verified suite of products ensures student-athletes are provided the tools, content, financial literacy, and more to participate in upcoming opportunities from NIL legislation.
Powered by flagship new products like the Compliance Exchange administrator dashboard and Storyteller Playbook video library, INFLCR Verified enhances the student-athlete experience by offering a comprehensive solution for responsible brand-building on social media, as well as a fully compliant path to external commercial activity from NIL.
Athletic programs are adopting this approach to educate and prepare staff and student-athletes for new opportunities and complexities from upcoming NIL legislation, aiming to ultimately provide best-case scenarios for student-athletes who will soon look to participate in monetization activities from their NIL.
About INFLCR
INFLCR is the leading content and compliance software platform for college athletic programs, educating and preparing staff and student-athletes for new opportunities and guidelines from upcoming NIL legislation, all powered by best-in-class content delivery via the INFLCR mobile app. INFLCR works with more than 1,200 collegiate and professional sports teams with a network of more than 40,000 athlete users. Visit www.inflcr.com for more information.
"This is an important step for our athletic department in the digital marketplace," said Jeff O'Malley, Marshall's Interim Director of Athletics. "INFLCR will assist our staff, coaches and student-athletes in enhancing their brands and navigating the ever-changing landscape in college athletics. We're fortunate that Marshall Athletics has a rich tradition and is a nationally recognized brand. This partnership will amplify our message while assisting our athletic department and our student-athletes in the name, image and likeness era."
"This is a new era in college sports, and we are excited to partner with Marshall Athletics to equip all their student-athletes with the technology and brand building content to effectively tell their own stories," said INFLCR Founder and CEO Jim Cavale. "With the INFLCR Verified product features, all athletes in the Thundering Herd will have access to countless NIL opportunities in our Compliance Exchange marketplaces as well as be provided with the education and tools to maximize on their NIL opportunities in a safe and compliant manner that aligns with their institution's guidelines."
INFLCR – pronounced "influencer" – is a content-creation platform that assists college programs, professional sports teams and leagues monetize and disseminate photos, videos and graphics. INFLCR will be used by all of Marshall's athletic programs: Baseball; Men's and Women's Basketball; Men's and Women's Cross Country; Football; Men's and Women's Golf; Men's and Women's Soccer; Softball; Women's Swimming and Diving; Women's Tennis; Women's Track and Field; and Volleyball.
INFLCR Core
How It Works
INFLCR's platform helps college and university athletic departments send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, schools are able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Athletic departments use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.
INFLCR Verified
How It Works
INFLCR provides college athletic departments with the content delivery and compliance platform to assist NCAA athletics programs in the management and monitoring of student-athlete Name, Image, and Likeness activities. INFLCR's Verified suite of products ensures student-athletes are provided the tools, content, financial literacy, and more to participate in upcoming opportunities from NIL legislation.
Powered by flagship new products like the Compliance Exchange administrator dashboard and Storyteller Playbook video library, INFLCR Verified enhances the student-athlete experience by offering a comprehensive solution for responsible brand-building on social media, as well as a fully compliant path to external commercial activity from NIL.
Athletic programs are adopting this approach to educate and prepare staff and student-athletes for new opportunities and complexities from upcoming NIL legislation, aiming to ultimately provide best-case scenarios for student-athletes who will soon look to participate in monetization activities from their NIL.
About INFLCR
INFLCR is the leading content and compliance software platform for college athletic programs, educating and preparing staff and student-athletes for new opportunities and guidelines from upcoming NIL legislation, all powered by best-in-class content delivery via the INFLCR mobile app. INFLCR works with more than 1,200 collegiate and professional sports teams with a network of more than 40,000 athlete users. Visit www.inflcr.com for more information.
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